Change the way Your Business Creates and Manages its Online PR Presence.
PressCenter Manager redefines how organizations manage marketing communications. Create a professional online media presence that the PR department can easily manage and maintain. Revolutionize how you launch a newsroom and manage the information flow from your corporate web presence. PressCenter Manager provides the most sought after corporate capabilities with a full suite of PR modules usually reserved for Fortune 1000 PR teams.
Powerful
PressCenter Manager has the features you need now without the technical roadblocks. Use poweful online tools to publish traditional Press Releases within minutes. Match a Fortune 1000 presence with advance features including Multi-Media Press Releases, Social Networking Releases, Collateral Management, Press Contact Management, Media Galleries, RSS Subscriptions, Emails and Archives. >read more
Efficient
Recapture time lost following outdated production processes. Publish information faster than the time it takes to document the requirement for a developer or designer. PressCenter Manager is optimized for the marketing communicator's skill set with an interface that looks like Microsoft Word.
Return on Effort
Get noticed by the media and customers with a big WOW-Factor! Achieve better results in far less time. Breathe new life into a stale newsroom by replacing outdated processes OR easily create your first newsroom with PR 2.0 multi-media features only found in the largest online marketing budgets.
Return On Investment
Whether improved production, increased coverage, enhanced image, or increased leads ... PressCenter Manager meets all your PR requirements and creates the "Ultimate Online PR Web Presence."
You have one chance to go from 1-click to a Front Page story.
Journalists expect your information to be fresh, accurate and current. An out-of-date site may never get a second look.
Leadership
PressCenter Manager is continually updated with the latest features that the media requires. We listen to the journalists and then give you the tools to create their 'story building content'. Whether you are #1 or plan to be, PressCenter Manager gets you noticed. Then watch your competition attempt to copy you and struggle to keep up.
Results Oriented
More than half of breaking news now comes from online sources. Because reporters work with 24/7 deadlines, an up-to-date Press Center is the fastest way to verify information. Stop losing opportunities.
What they want
We regular meet with journalists to discuss new features and get feedback on how to make their job easier. Features like search filters, asset galleries, and navigation are continually improved to meet the changing needs.
Integrated Communications
With Click-to-Fax, Click-to-Wire and PDF generation, your news items can be quickly sent to the media using traditional methods. Add Video, Podcasts, Slideshows, and Social Bookmarking to your news to create a uniquely integrated presence that will grab the attention of all journalists.
Put the Tools Directly in the Hands of the PR Professionals.
Media relations is more effective when the PR professionals control the tools of success. Accelerate the exchange of information by removing the IT barriers. Easily post, update, and remove information with no additional software or IT support.
Energize the Process
Your new Press Center will create buzz and excitement when your PR professionals take control. Get noticed internally and by customers when PressCenter Manager delivers more with less effort than your previous processes.
Increase Frequency
Your site should reflect the dynamic activity of your organization. Resource constraints and limited budgets stifle the communications effort and make an organization look static. Press Center Manager enables frequent updates and creates new opportunities by simplifying processes and avoiding bottlenecks.
Multiple Touchpoints
Get noticed in new ways, way beyond static web pages. PressCenter Manager has a wide variety of leading-edge PR 2.0 features for delivering your news that includes Rich Emails, RSS Subscriptions, Social Networking, Discussion Threading, Blogs, and more.
News is Content & Content is King
Each day more journalists and consumers turn to the web for their decision-making research and information gathering. Get noticed with relevant and timely information generated for your Press Center. With advanced features, it is now trivial to add Streaming Video, Audio, and the most sought after interactive and multi-media options.
Stay on Message and Protect the Value of Your Brand.
Building a brand requires discipline and the equity can be quickly diluted by out-dated information. PressCenter Manager protects your image by keeping information current and easy to find.
Quality
Quality is the universal attribute of successful brands. PressCenter Manager puts your best image forward and maintains a high-quality online presence for your corporation, typically found only with Fortune 1000 companies. Never fall behind or look out of date again.
Consistency
Press Center integrates seamlessly with your existing site, maintaining the same look-and-feel. Simplify your processes, avoid complex IT obstacles, and gain powerful new PR tools without skipping a beat.
Elevate and Enhance
Energize your marketing with a new Press Center and the commitment to maintain a proactive online PR presence. PressCenter Manager always implements tools to address the latest trends and interactive tactics so you can compete more effectively in the regional, national, or global market place.
Image is Everything
The first impression of your web presence reflects upon your brand. PressCenter Manager eliminates the common disconnect between traditional and online brand efforts by making the online components accessible so marketers can integrate and protect the investment in your image.
Search Engines are the Red Carpet to your Door.
Does your PR strategy include a Search Engine component? If not, then you are missing possibly the biggest business benefit from your effort. PressCenter Manager is the leading SEO Tool for PR departments and turns your news into highly optimized copy that will bring journalists and new opportunities to your virtual front steps.
FREE Advertising
Achieve Top 10 results for key words related to your news and gain new exposure. Communications professionals can do it themselves, without an SEO Consultant, by using the optimizing tools while publishing new information.
Target Keywords
Target keyword searches during the publishing process using the industry's leading Keyword Management tool. Create more traffic and relevant traffic through your Press Center.
Results Oriented
Do you want to know the results of your PR efforts? Built-in tracking is used to report which news items get the most traffic, helps identify opportunities and correlates Newsroom activity with Lead Generation.
Google Friendly
Unlike most newsroom solutions that create computer generated addresses, PressCenter Manager generates keyword rich addresses that help you reach 90% of all online users with Google, Yahoo, and Microsoft.